Seeing for Ourselves.
This 501(c) (3) non-profit specializes in empowering those whose public images have been defined by others to take control of their own narrative, improving their personal life chances while promoting social justice. SFO was founded by George Carrano. The non-profit became NYCHA's partner in 2010 when it brought Project Lives to the housing authority. SFO in turn partnered with Kodak, Dell Computers, and Duggal Visual Solutions to support the program. Project Lives was SFO's first publication.
Based on its global success, New York City became the partner of the Department of Probation (DOP) in 2018 when it brought the new initiative to the agency. SFO in turn partnered with Sigma Corporation of America, the effort partly funded by grants from the National Endowment for the Arts and the city's Work Progress Program.