The second initiative by Seeing for Ourselves
PUBLIC TELEVISION SPONSORSHIP
In a Whole New Way is planned for broadcast on PBS stations throughout the US with multiple air dates in 2023.
Seeing for Ourselves has retained the services of a top station relations manager
to maximize the proportion of the 345 stations broadcasting the film.
An audience of 1.5-3 million is within reach.
The most favorable opportunity for promoting rehabilitative probation as an alternative to incarceration since 1841
WHAT’S SPECIAL ABOUT THE NETWORK?
According to a nationwide survey in 2022 and for the 19th year in a row, Americans rank PBS and its member stations
the most-trusted media institution in the land—outranking commercial cable and broadcast television, newspapers, streaming services, etc.
86% of Americans agree that PBS stations provide excellent value to communities.
74% of viewers believe PBS content appeals to people of different ethnic backgrounds.
68% of viewers believe PBS is in touch with today’s culture.
WHAT’S SPECIAL ABOUT SPONSORING A BROADCAST?
74% of viewers appreciate the clutter-free environment of PBS.
63% of viewers believe PBS sponsors have a greater commitment to quality and excellence than others.
61% of viewers say that PBS sponsor messages are different and better than ads on other networks.
Reach a premium audience of engaged, affluent, educated, influential consumers among 54 million primetime viewers each month
WHAT’S SPECIAL ABOUT THE AUDIENCE?
88% of Americans agree that continuing to learn through life is very important
86% more likely than other audiences to have an investment portfolio worth $250K+
80% more likely to be a member of a group that tries to influence public policy/government
74% more likely to have a doctorate degree
